Stripe claims that using Link is significantly increasing conversions for businesses who use it, by making it easier for customers to complete their purchases.
Price, however, is also a big benefit to you.
When the Link option is used, Stripe will only charge you 1.2% plus 20p, compared to the normal fee of 1.5% plus 20p.
It might not sound like much, but this will add up quickly!
For this reason, we recommend that you encourage your customers to use it.