Book That In Blog

You don’t need me to tell you this - but in today's world of savvy shoppers who are bombarded with near-constant marketing messages, convincing someone to part with their hard-earned cash is no easy feat. They're bombarded with choices, and they can find a dozen alternatives to your product or service at the click of a button. So how do you cut through the noise and convince them to take a chance on you? One powerful way is by offering trials. I've come to believe that implementing trials properly can be a game-changer for many businesses, helping you to grow quickly. In this article, I explore why and how you can implement them effectively in your business.

A couple of days ago, a flyer popped through my letterbox that had me and my 13 year old son rolling around with laughter - though that certainly wasn't the desired intention. It was incredibly obvious to us that Chat GPT had been used to write the sales copy for the flyer - and it really wasn't great. Some of it was ridiculous. Sadly, this is anything but an isolated case - so many business owners are using AI poorly, and it is hurting their marketing efforts and their brand as a result. In this post, I dig into this, exploring the most common pitfall that business owners stumble into when using AI in their marketing - and I'll also give you my tips for using it effectively so that you can generate more high quality marketing content than ever before.

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Understanding your numbers and how your customers behave is a crucial part of making business decisions. It helps you work out what you need to do to attract more bookings, to encourage your existing customers to spend more - and to increase your profits. Your 'All Contacts' report in Book That In can help with that - here's how.

Today, I want to make you aware of a new payment option that is now showing to your customers. It's called Link, and is provided by Stripe. In short, Link offers a quicker checkout process, saving your customers the need to add their card details every time they pay. Price, however, is also a big benefit to you: when the Link option is used, Stripe will only charge you 1.2% plus 20p, compared to their normal fee of 1.5% plus 20p.