Book That In Blog

In this insightful workshop, Emma Hewitt delved into the strategic use of awards to elevate a business's visibility, credibility, and growth. Emma, with her vast experience organising and advising on business awards, shared actionable tips and best practices for leveraging awards as a powerful marketing and confidence-building tool.

If you’re like most business owners, you’re always on the lookout for new ways to grow your business—without adding more hours to your day. That’s exactly why we recently hosted a Business Growth Workshop with marketing expert Tamara Holland from Dot & Stripe. In just 45 minutes, Tamara revealed five underrated marketing channels that most businesses overlook, but that have the power to drive significant growth in any business.

You don’t need me to tell you this - but in today's world of savvy shoppers who are bombarded with near-constant marketing messages, convincing someone to part with their hard-earned cash is no easy feat. They're bombarded with choices, and they can find a dozen alternatives to your product or service at the click of a button. So how do you cut through the noise and convince them to take a chance on you? One powerful way is by offering trials. I've come to believe that implementing trials properly can be a game-changer for many businesses, helping you to grow quickly. In this article, I explore why and how you can implement them effectively in your business.

A couple of days ago, a flyer popped through my letterbox that had me and my 13 year old son rolling around with laughter - though that certainly wasn't the desired intention. It was incredibly obvious to us that Chat GPT had been used to write the sales copy for the flyer - and it really wasn't great. Some of it was ridiculous. Sadly, this is anything but an isolated case - so many business owners are using AI poorly, and it is hurting their marketing efforts and their brand as a result. In this post, I dig into this, exploring the most common pitfall that business owners stumble into when using AI in their marketing - and I'll also give you my tips for using it effectively so that you can generate more high quality marketing content than ever before.

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