Every class provider wants their customers to feel special. Whether you run children’s activities, fitness classes, wellness sessions, dog training, or adult learning, making attendees feel valued is the key to loyalty and long-term growth. The challenge is balancing personal touches with limited time. This is where automation comes in.
Book That In helps you create a VIP class customer experience by automating communication at the right moments. With carefully timed emails and SMS, families and participants feel looked after while you save hours of admin.
1. Why Communication Defines the VIP Experience
Customers remember how you make them feel. Automated communication can:
- Build trust - Prompt booking confirmations and reminders reassure customers.
- Show care - Personalised messages make families feel noticed.
- Reduce stress - Clear information keeps customers confident and prepared.
- Encourage loyalty - Consistent communication strengthens the bond with your business.
2. Common Barriers to Delivering VIP Service
Without automation, providers often face:
- Time pressure - Writing individual follow-ups takes too long.
- Inconsistency - Some customers get updates, others slip through the cracks.
- Generic messaging - Blanket emails don’t make families feel valued.
3. How Book That In Creates VIP Experiences Automatically
Book That In includes a wide range of automated communication tools designed for class providers:
- Booking Confirmations - Customers and admins get instant notifications after bookings.
- Reminders - Families receive automated reminders for upcoming sessions or renewals.
- Trial Emails - From booking to attending, trialists are nurtured with clear updates.
- Re-enrolment Prompts - Notifications encourage smooth rebooking before blocks end.
- Payment Updates - Customers are kept informed about renewals, failed payments, or refunds.
- Waiting List Notifications - Families feel prioritised with automatic updates when places open up.
Together, these touchpoints create the feeling of personal attention without you needing to send each message manually.
4. Step-by-Step: Setting Up Automated VIP Communication
- Log into your Book That In dashboard - Access email and SMS automation settings.
- Customise your templates - Add friendly wording and your branding to make messages feel personal.
- Activate key workflows - Booking confirmations, reminders, re-enrolment prompts, and payment updates.
- Test the experience - Make a test booking and follow the journey as a parent would.
- Refine regularly - Update templates based on feedback and customer needs.
5. Actionable Tips for a VIP Touch
- Use names wherever possible - Personalisation matters.
- Add warmth to tone - Simple, friendly language feels more human.
- Include helpful extras - Directions, what to bring, or tips for new families.
- Follow up after trials - Show you care about first impressions.
6. Benefits for Providers and Customers
For providers:
- Save hours of admin.
- Improve retention without extra effort.
- Build a reputation for professionalism.
For customers:
- Feel cared for and valued.
- Never miss important updates.
- Experience smoother, stress-free booking journeys.
7. Why Book That In Is the Right Choice
Unlike generic systems, Book That In was built for class-based businesses. Its automated communication tools ensure:
- Customers feel like VIPs with timely, personalised messages.
- Admins stay informed without manual chasing.
- Businesses grow loyalty effortlessly.
See how other providers rate their experience on the reviews page.
Final Thoughts
Delivering a VIP experience doesn’t mean spending hours on communication. With Book That In’s automated emails and SMS, every customer receives professional, personal updates that make them feel valued. That means happier families, stronger loyalty, and less admin for you. Ready to deliver VIP treatment effortlessly? Book your demo today.