Every class provider knows the feeling: a parent or participant who attended regularly suddenly stops booking. Life gets busy, schedules change, and sometimes families just forget to rebook. But lapsed customers don’t have to be lost customers. With the right tools, you can re-engage them and bring them back into your classes.
Book That In makes this process easier by combining reminders, re-enrolment emails, and reporting tools so you can identify families who haven’t booked for a while and encourage them to return.
1. Why Re-Engaging Lapsed Customers Matters
Winning new customers is always important, but it’s more expensive than retaining existing ones. Re-engaging dormant attendees helps you:
- Increase revenue - Win back families who already know and trust you.
- Boost attendance - Fill spaces that might otherwise go empty.
- Strengthen loyalty - Show families you value them and want them back.
2. Common Challenges in Winning Back Customers
Without automation, trying to bring back lapsed attendees can feel overwhelming:
- Time-consuming admin - Manually tracking who hasn’t booked is difficult.
- Generic communication - Blanket emails don’t resonate with everyone.
- Inconsistent follow-up - Busy providers often forget to send reminders.
3. How Book That In Supports Re-Engagement
Book That In includes a range of built-in emails and reporting tools that make it simple to reconnect with dormant customers:
- End of Block Reminder Email - Reminds families after they’ve attended the final date in a block, encouraging them to rebook.
- Attendee Notification for Non Recurring Bookings - Notifies customers when a new booking is available, even if they don’t have recurring payments set up.
- Auto Renewal Email - Ensures families on recurring plans know their place is secure for the next block.
- Reports - Identify which families haven’t booked recently so you can send targeted follow-ups.
4. Step-by-Step: Running a Win-Back Campaign
- Log into your Book That In dashboard - Review your reports to identify dormant customers.
- Use reminders and re-enrolment emails - Activate the End of Block Reminder or Non Recurring Booking Notification to prompt rebooking.
- Write a friendly follow-up - Keep the message warm and welcoming, reminding families what they enjoyed.
- Add incentives if needed - A small discount or a one-off trial can help bring people back.
- Monitor results - Track how many lapsed families rebook after each campaign.
5. Actionable Tips for Success
- Keep messages positive - Focus on welcoming families back, not guilt.
- Highlight benefits - Remind them of what their child or they gained from your classes.
- Make it easy to rejoin - Include direct booking links for convenience.
- Test and refine - Try different timings or incentives and see what works best.
6. Benefits for Providers and Families
For providers:
- More consistent class numbers.
- Reduced marketing spend compared to finding new customers.
- Stronger long-term relationships.
For families:
- Friendly reminders that show you care.
- Easy rebooking with minimal effort.
- Extra encouragement to return when life gets busy.
7. Why Book That In Is the Right Choice
Unlike generic marketing systems, Book That In was built for class-based businesses. Its combination of reminder emails, re-enrolment notifications, and reporting makes it simple to:
- Spot when customers stop booking.
- Nudge them back with timely, relevant emails.
- Save time by running the process automatically in the background.
You can see how other providers use these features on the reviews page.
Final Thoughts
Winning back lapsed attendees doesn’t have to be a struggle. By combining reminders, re-enrolment emails, and simple reporting, you can re-engage families with minimal effort. Book That In gives you the tools to boost attendance and strengthen loyalty automatically. Ready to reconnect with your customers? Book your demo today.