Running classes is about connecting with people, not wrestling with web design. But in today’s world, parents and customers expect a professional online presence before they’ll trust you with their time, money, or children. That usually means a website that looks polished and trustworthy - something many class providers feel they can’t achieve without hiring a designer.
The good news? You don’t need a web designer or big budget to create a professional, branded booking page. With Book That In’s online booking system, you can build a page that matches your brand, inspires confidence, and converts more visitors into bookings - all without technical skills.
1. Why your branded booking page matters
Think about your own habits. When you’re considering an activity for your child, or signing up for a class yourself, what do you look for? You probably want:
- A page that looks professional and put together
- Clear class information and pricing
- Easy ways to book and pay
- Signs that the provider is trustworthy
Your customers are no different. A polished booking page is often the first impression people have of your business. If it looks unprofessional, hard to navigate, or outdated, they may hesitate to book - even if your classes are fantastic.
A well-branded booking page does three things:
- Builds trust: Professional design signals reliability and care.
- Boosts bookings: Clear calls-to-action and easy navigation reduce friction.
- Supports your brand: Consistency in colours, tone, and presentation makes you memorable.
If you operate as a franchise, Book That In’s marketplace tools can also help showcase your activities under one professional brand presence.
2. Trust factors every page needs
Trust is critical in class-based businesses. Parents won’t hand over their children, and adults won’t commit their time and money, unless they feel safe and confident in your service. Your branded booking page should include:
- Mobile-friendly design: Most parents and customers browse on their phones. Your booking page must adapt to mobile screens effortlessly.
- Reviews and testimonials: Real feedback from other families or participants reassures new customers. A section showing star ratings or testimonials helps build credibility. You can read how others use Book That In on the reviews page.
- Secure payments: Customers expect to see recognised payment providers and clear security. With Book That In, Stripe powers card processing, giving families confidence that their money is safe.
- Professional visuals: Use quality images of your classes, students (with permission), or your venue. Authentic photos work better than stock images.
- Consistent branding: Colours, logos, and tone of voice should align with your wider business identity. This shows professionalism and helps customers remember you.
3. How to customise your Book That In booking page
Book That In makes it simple to create a branded booking page without technical skills or outside help. Here’s what you can do inside Book That In:
- Add your logo and brand colours: Upload your logo and choose colours that match your brand identity.
- Customise layout and content: Write descriptions that reflect your tone of voice - friendly, professional, playful, whatever suits your audience.
- Include class images: Add photos or graphics to make your page engaging.
- Highlight key information: Dates, times, prices, and locations are clearly displayed so customers know exactly what to expect.
- Integrate secure payments: Stripe integration is built in, so customers can pay safely without leaving the page.
If you manage multiple venues or work as part of a larger network, Book That In’s franchise booking solution ensures all your branded pages remain consistent across sites.
4. Conversion tips that turn browsers into bookers
It’s not enough to have a nice-looking page - it needs to drive bookings. Here are some simple tips:
- Keep it clear and simple - Avoid clutter. Use short sentences, bullet points, and clear headings so busy parents can scan quickly.
- Use strong calls-to-action - Buttons like “Book Now” or “Reserve Your Spot” should be visible and easy to click.
- Show urgency where appropriate - If places are limited, mention it. Scarcity encourages quicker decisions.
- Feature your reviews - Place a few standout testimonials near your booking button to reinforce trust at the decision point.
- Make it mobile-first - Test your page on your phone. If you can book easily with one hand, you’re on the right track.
- Offer flexible options - If you allow drop-ins, trials, or subscriptions, make those choices clear and simple.
Final thoughts on keeping it simple
You don’t need a web designer or marketing team to look professional online. With Book That In, you can create a branded booking page that’s mobile-friendly, trustworthy, and tailored to your business. That means:
- More families booking with confidence
- Less time worrying about your image
- More time doing what you love - running great classes
A beautiful branded booking page is within your reach - no designer required.