Word-of-mouth is one of the most powerful ways to grow your classes. Families trust recommendations from friends more than any advert, and when someone shares your classes, it comes with instant credibility. The challenge for many providers is making it easy for happy customers to spread the word.
That’s where shareable booking links come in. With Book That In, every class and event can be shared with a simple link, turning your customers into advocates and helping you attract more families without extra advertising spend.
1. Why Word-of-Mouth Works
Families want reassurance before booking a class. They’re far more likely to trust:
- Recommendations from friends - Genuine experiences carry more weight than promotions.
- Social proof - Seeing others attend builds confidence.
- Personal connections - A direct invite feels more compelling than an advert.
By making it easy for families to share your classes, you amplify these natural behaviours.
2. The Power of Shareable Booking Links
Shareable booking links remove friction from word-of-mouth marketing:
- Simple sharing - Parents can copy and share a booking link in seconds.
- Trackable - See where bookings come from, whether it’s WhatsApp, Facebook, or email.
- Direct booking - Links take families straight to the right class, avoiding confusion.
- Boosted visibility - The more links are shared, the wider your reach grows organically.
3. How Book That In Makes Sharing Easy
Book That In includes built-in tools that make every booking link shareable:
- Unique links for each class - No generic pages, parents share the exact class.
- One-click social sharing - Direct options to share via WhatsApp, Facebook, or email.
- Mobile-friendly - Links work seamlessly on phones, where most sharing happens.
- Reporting tools - Track which links generate the most bookings.
4. How Book That In Compares with Others
- ClassForKids: This platform lets providers share their booking page as a custom URL across social media, websites, or embed it as an iFrame so parents can browse and book directly (ClassForKids). However, ClassForKids doesn’t emphasise granular tracking of which share links lead to bookings. Book That In offers built-in analytics so you can see exactly which shared links and platforms drive conversions.
- Mindbody: Mindbody allows providers to create links to specific classes or appointments that clients can share or embed (Mindbody). While useful, this often requires navigating their interface or app-specific features. Book That In simplifies the process: shareable links are automatically generated per class, ready to use instantly across social, email, or messaging, with minimal effort.
5. Step-by-Step: Encouraging Families to Share
- Highlight the share option - Show parents how easy it is to share links.
- Incentivise referrals - Offer small rewards for families who bring a friend.
- Encourage social sharing - Ask families to share upcoming events on their social media.
- Follow up - Thank families who help spread the word and let them know the impact.
6. Benefits for Providers
- Low-cost growth - Reach more families without extra ad spend.
- Trusted marketing - Word-of-mouth builds stronger trust than paid ads.
- Better attendance - Shared links often bring groups of friends together.
- Community building - Families feel part of spreading the word.
7. Common Mistakes to Avoid
- Not promoting the share feature - Families won’t use it if they don’t know it’s there.
- Overcomplicating referrals - Keep rewards and processes simple.
- Ignoring tracking data - Use reports to refine what works best.
- Neglecting mobile users - Most sharing happens on phones, so links must work perfectly.
8. Why Book That In Is the Right Choice
Unlike generic systems, Book That In was built for class-based businesses and includes shareable booking links as standard. With BTI, you can:
- Turn every booking into a word-of-mouth opportunity.
- Track which links and platforms drive the most results.
- Encourage more referrals without adding admin.
You can see how other providers benefit from this feature on the reviews page.
Final Thoughts
Word-of-mouth remains the most powerful marketing channel for class providers, and shareable booking links make it easier than ever to harness. By encouraging families to share with their friends, you expand your reach, build trust, and fill more spaces. With Book That In, sharing is built-in, simple, and effective. Ready to grow through word-of-mouth? Book your demo today.