Marketing doesn’t need to be complicated or expensive. In fact, for class providers, some of the most powerful tools you already have are built right into your booking system. Every booking made gives you valuable data: who your customers are, what classes they attend, when they book, and how often they return.
By learning to use this booking data effectively, you can run smarter campaigns that attract new families, retain existing ones, and increase your income. This playbook will show you how to turn booking data into practical marketing actions, with Book That In providing the reporting tools to make it simple.
1. Why Booking Data Matters
Your booking data tells the story of your business:
- Who your customers are - Parents’ names, ages of children, and contact details.
- What classes they prefer - Which activities fill up fastest, and which need more promotion.
- When they book - Seasonal trends, popular times, and last-minute habits.
- How loyal they are - Who comes back regularly, and who only books once.
Instead of guessing what works, you can use this information to make smarter decisions.
2. Segmenting Your Audience
One-size-fits-all marketing rarely works. Segmentation allows you to send the right message to the right people:
- New bookers - Welcome emails that encourage them to return.
- Regulars - Loyalty rewards or invitations to advanced classes.
- Lapsed customers - Gentle reminders or special offers to bring them back.
Book That In’s reporting makes segmentation easy by showing you exactly who falls into each group.
3. Using Data to Power Emails
Email marketing is still one of the most effective ways to reach families. Booking data helps you:
- Personalise emails - Use names and class history to make messages feel relevant.
- Automate workflows - Trigger emails based on actions (e.g. reminder before the next term starts).
- Promote the right classes - Target emails to families most likely to be interested.
Book That In integrates email automation with your booking data, saving you time and boosting response rates.
4. Running Smarter Ads with Booking Insights
Advertising can quickly become expensive if you target too broadly. Your booking data helps refine ad targeting:
- Location targeting - Focus ads where most of your families are based.
- Demographic insights - Use class types and ages to match ad audiences.
- Lookalike audiences - Build new audiences based on your existing best customers.
By combining booking insights with platforms like Facebook and Google Ads, you make your spend go further.
5. Tracking Performance
It’s not enough to just run marketing campaigns - you need to know what works. Booking data helps track:
- Which channels bring in the most bookings.
- How many people rebook after a campaign.
- The lifetime value of different customers.
Book That In’s reporting shows you exactly which efforts are paying off, so you can refine campaigns over time.
6. Benefits of Data-Driven Marketing
- Smarter spending - No more wasting money on untargeted ads.
- Higher conversions - Personalised campaigns work better.
- Stronger loyalty - Tailored communication makes families feel valued.
- Clearer insights - Data shows what works instead of guesswork.
7. Why Book That In Makes It Easy
Unlike generic systems, Book That In was built with class providers in mind. Its reporting and automation tools:
- Help you segment audiences quickly.
- Power targeted email campaigns.
- Provide insights to improve ad spend.
- Track results so you know what’s working.
You can read more from other providers on the reviews page.
Final Thoughts
Your booking data is more than just admin - it’s a powerful marketing asset. By segmenting your audience, personalising emails, and refining ads, you can attract more families and keep existing ones coming back. Book That In gives you the tools to unlock this potential without extra effort. Ready to put your data to work? Book your demo today.