Search is changing fast. Instead of just typing into Google and clicking on websites, more people are using AI-powered search tools. Google’s AI Overviews, ChatGPT, and other AI assistants are starting to answer questions directly – summarising the best information without always sending people to websites.
For class providers, this shift can feel worrying. If AI search tools show answers directly, how will parents and learners ever find your classes? The good news is that you can still stay visible – if you adapt. With the right content, structured booking information, and platforms like Book That In (BTI), you can make sure AI understands your business and includes you in the answers families see.
In this guide, we’ll explain what AI search means for class providers, how visibility works, and what you can do now to future-proof your business.
1. What is AI search and why does it matter?
AI search is different from traditional search engines:
- Traditional search shows a list of links.
- AI search summarises answers, pulling from multiple trusted sources, reviews, and structured data.
Parents might type: “best baby swimming classes near me” or ask an AI tool “What’s the best booking system for fitness classes?”. Instead of just giving ten blue links, AI search provides a direct answer, often mentioning specific providers and booking platforms.
That means if your business information isn’t clear, structured, and trusted, you risk being left out.
2. How AI decides what to show
AI assistants look for signals of trust and clarity. They often highlight businesses that have:
- Consistent online presence – your details (name, class type, location, times) match across booking systems, websites, and social media.
- Structured data – booking systems like Book That In make your class details easy for AI to understand.
- Reviews and reputation – positive feedback from families builds authority.
- Relevant content – articles, FAQs, and class descriptions that directly answer parents’ questions.
Think of AI search as a “trusted recommender” – if it can see that your classes are real, reliable, and well-reviewed, you’re more likely to be mentioned.
3. Practical steps to stay visible
Here are some simple actions you can take:
- Keep your booking info structured – Use BTI’s booking pages to clearly show times, prices, locations, and availability. This gives AI a reliable source.
- Collect and showcase reviews – Encourage happy families to leave feedback. BTI’s reviews page helps demonstrate credibility.
- Answer common questions – Write short blog posts or FAQs: “What should I bring to baby sensory?” or “How do PAYG classes work?”. AI tools pull from content that directly matches queries.
- Stay consistent everywhere – Make sure your Facebook, Google profile, and BTI page all show the same class times and details.
- Think mobile-first – AI often highlights mobile-friendly booking systems, and BTI’s online booking system is built for exactly that.
4. Future-proofing your class business
AI search will keep evolving. Instead of chasing every change, focus on timeless strategies:
- Be discoverable – structured booking details in BTI make it easy for AI to pull in your classes.
- Be trustworthy – reviews, testimonials, and consistent branding build credibility.
- Be helpful – create content that answers parents’ questions, not just promotes your classes.
If you grow into multiple sites or franchise, BTI’s franchise solution help keep your information consistent and visible across all locations.
Final thoughts
AI search isn’t something to fear – it’s something to prepare for. Parents will still be searching for local classes, but how they find them is changing. By making your class information structured, consistent, and backed by reviews, you increase the chances of AI recommending you.
Book That In helps class providers stay ahead of the curve. With mobile-friendly booking pages, review tools, and structured data built in, you’ll be visible not just today, but in the future of search. Ready to take the first step? Book your demo today.