Running classes or events is about passion, but sustainable growth requires structure and planning. Many providers find themselves stuck juggling admin, struggling with marketing, or uncertain about how to scale. The solution is to take a structured approach with a clear growth plan – and the right booking system to power it.
Here’s your 12-month roadmap for building a stronger business using Book That In.
Month 1-3: Laying the Foundations
- Set up online bookings - Make it easy for families to book 24/7 with a professional booking page.
- Streamline payments - Enable Stripe payments and recurring billing to reduce cash handling and missed fees.
- Automate communication - Activate confirmation, reminder, and re-enrolment emails so families stay informed.
Result: Less admin, smoother first impressions, and predictable income.
Month 4-6: Building Customer Loyalty
- Introduce memberships and subscriptions - Secure recurring revenue and encourage long-term commitment.
- Set up waitlists - Automatically fill spaces when families drop out.
- Gather and showcase reviews - Use Book That In’s integrations to share positive feedback on your booking page.
Result: Stronger retention, fuller classes, and more credibility with new families.
Month 7-9: Expanding Your Reach
- Launch promotions - Offer trials, discounts, or early-bird pricing to attract new customers.
- Use booking data for marketing - Run targeted email campaigns or ads based on attendance and booking history.
- Optimise your website - Embed your booking system directly into your site for a seamless customer journey.
Result: A steady flow of new families booking into your sessions.
Month 10-12: Scaling with Confidence
- Add more venues or instructors - Use permissions and scheduling tools to expand without losing oversight.
- Automate advanced workflows - Connect Book That In to CRMs, mailing lists, or accounting software via Zapier or Make.com.
- Refine your reporting - Use reports like All Contacts and Income to identify trends and plan next steps.
Result: A business that runs smoothly at scale, with data clarity to support decision-making.
Actionable Tips Along the Way
- Review your progress every quarter and adjust your plan.
- Test different pricing models, such as subscriptions vs. blocks, to see what works best for your audience.
- Keep communication consistent – personalised emails and reminders build loyalty.
Why Book That In Fits Your Growth Plan
Book That In isn’t just a booking system – it’s a growth partner. Its automation tools, flexible payments, and integrations mean you can save time, attract more families, and scale with confidence.
See how other providers have grown their businesses on the reviews page.
Final Thoughts
Growth doesn’t have to mean more stress. By following a structured 12-month plan and using the right tools, you can create a business that’s easier to run, more profitable, and ready for the future. With Book That In, you’re not just keeping up – you’re building long-term success. Ready to take the first step? Book your demo today.